Touchpoints

Based upon what you learned about Touchpoints (review the following:Customer Decision Journeys pp 45-51, 75, 80, 83 and 84 inCustomer-Centric Marketing: Build Relationships, Create Advocates andInfluence Your Customers and the below videos address the belowassignment.

Review the the following videos regarding touch points:
https://youtu.be/QzW5ZaqgJX0 (Links to an external site.)
https://youtu.be/NaJjn25hTXU (Links to an external site.)
https://youtu.be/RZDutmtw2PM (Links to an external site.)
https://youtu.be/ZAHcbq2upKw (Links to an external site.)

3. Download the document RMT366_M5, A2_mylastname.docxPreview thedocumentView in a new window and fill it in by answering the questions.Then upload the document.
4. Note that Touch Points are ways inwhich a business “touches” its customers. In this case, the Universityis the business and you are the customer. In what ways is the “business” touching its customers. Don’t tell me what you thought about inplanning a college career. How did, how does and how will CWU reach outand touch its customers?

Please number and restate each question before you write your answers.
Remember, when writing for this class, that I look primarily for “Critical Thinking.”
View the rubrics to review how the assignments will be graded before you write.

 

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