For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies eText. You are required to read and analyze this case study.
Your analysis must include a:
- S.W.O.T. Analysis
- PESTEL Analysis
- Lists in bullet format of:
- Core Competencies
- A total of four findings of fact; 1 from each of the four functional areas of business:
- For resources, capabilities and core competencies, you can simply list them in bullet format, but for the SWOT and PESTEL analysis’s, you should explain yourself. For example, if you list “marketing:” as an internal strength in the SWOT analysis, you need to explain why it’s a strength (don’t just list it). It could be a strength because you have a huge marketing budget, or it could be a strength because your product or service is instantly recognizable to your consumer, or your marketing strategy is very productive, etc. It should be clear enough that someone who has no idea what a SWOT analysis is would still be able to tell why “marketing” is a strength.
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