Describe the use of health promotion methods utilized at specific population levels.

Group Presentations – Campaigns

Within the text there are examples of health promotion methods utilized at specific population levels. See below:

INDIVIDUAL LEVEL

Health Communication (Ch 4)

Presentations (Chs 7 and 8)

Print Materials (Ch 9)

Working with the Media (Ch 10)

GROUP LEVEL

Health Communication (Ch 4)

Presentations (Chs 7 and 8)

Support Groups (Ch 6)

Print Materials (Ch 9)

ORGANIZATIONAL LEVEL

Health Communication (Ch 4)

Social Marketing (Ch 5)

Print Materials (Ch 9)

Working with the Media (Ch 10)

Facilitating Groups (Ch 11)

Building and Sustaining Coalitions (Ch 12)

COMMUNITY LEVEL

Health Communication (Ch 4)

Social Marketing (Ch 5)

Print Materials (Ch 9)

Working with the Media (Ch 10)

Facilitating Groups (Ch 11)

Building and Sustaining Coalitions (Ch 12)

Using Advocacy to Affect Policy (Ch 13)

Using Media Advocacy to Influence Policy  (Ch 14)

SOCIETY LEVEL

Health Communication (Ch 4)

Social Marketing (Ch 5)

Working with the Media (Ch 10)

Also, review p.91 in the test for information on channels/associated methods.

Let’s review the Influenza Week Campaign: https://www.cdc.gov/flu/resource-center/nivw/index.htm (Students may not choose this campaign as an option for the presenation)

Key messages: https://www.cdc.gov/flu/resource-center/nivw/nivw-key-points.htm

Evaluative stats https://www.izsummitpartners.org/content/uploads/2016/05/16c-1-Daigle-CDC-Flu-Communications-Campaign-2016-2017-Planning.pdf slides 4&5

Individual – Flyer. It’s Not Too Late – p.210 Why for individuals? Easy to carry, review etc…

Group – Poster (Seniors) – p.211 Why for groups? Easy to display to specific portions of the population or those from specific demographics. Images help associate. Also, check out materials/methods for groups more susceptible to flu. Blog-A-thon as well.

Organizational: Newsletters – p.211 & 239 Why for organizational use? Can use within organizational channels and/or personalize to the organization. Also, check out the materials/methods for businesses/employers. Blog-A-Thon also.

Community: Social Media – Technology p.91 is a method to reach specific community audiences (e.g. Facebook, Twitter, etc..) with key messages. Also, the promotion of National Influenza Vaccination Week is an example of a method that can be instituted within a community of choice. The Flu Vaccine Finder (zip codes) as well.

Societal: Television PSAs – p 245. Educate the public and provide education for behavior changes. Protect yourself, protect your family.

 

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