External Analysis of the Automotive IndustryLike other companies, Toyota operates in acomplex global industry. In order to develop and execute a successfulstrategy, the Toyota corporation must take into account the globalautomotive environment. In this case assignment you are going to beasked to discuss Toyota from a strategic perspective. Keep in mind thatthere is a difference between strategy and tactical operations in yourdiscussion. For instance, having a low priced vehicle model option isnot a strategy. The strategy is bigger picture and ties more toToyota’s committment to provide affordable vehicles to customers. Likewise, if one wants to turn a ship around and go the oppositedirection to suprise the enemy, turning the wheel is not the strategy. Please read the information in thebackground material, look for more information, and then write a 4 to 5pages report for your professor and the executives of Toyota corporationby answering the following questions:i) What are Toyota’s Opportunities for moving forward in the competitive automotive manufacturing and sales environment? ii) What threats does the company face? iii) What actions are they taking tocapitalize on opportunities and address threats? Finish by discussingwhether you believe they are proceeding in a fashion that is likely tobe successful. NOTE: Please note thatyour report/assignment will not be accepted without proper citations andreferences. You must use the sources from the background materialtogether with the sources you find your own.Case Instructions:Step 1: Return to Toyota’sweb page and annual report and do your best to identify opportunitiesand threats faced by Toyota in formulating your answers to the questionsabove. You may also read the article below and do some research of yourown and review the readings from Module 2.Toyota. (2012). Annual Report 2011. Retrieved August, 2012 from http://www.toyota-global.com/investors/ir_library/annual/pdf/2011/Toyota. (2012). Vision and Philosophy. Retrieved August, 2012 from http://www.toyota-global.com/company/vision_philosophy/Takahashi, Y. (2010). Toyota registerssurprise profit; Auto maker forecasts 48% growth in fiscal-year earningsas it bounces back from recall-related concerns. Wall Street Journal,p. 23.. Retrieved August, 2011,from library portal via coursenet.Step 2: Drawing on the background and case materials, and any additional source if you choose, answer the questions specified above.Case expectations:The paper should contain:An introduction stating the thesis of your paper consolodating the topics presented in the questions you are to answer.A main section providing well reasonedarguments in support of your thesis statement with clear and focusedresponses that address the questions asked in this assignment. A conclusion reprising your main findings from the analysis.Document all information taken from outside sources within-text citations and a reference list (or footnotes).The following criteria will also be used to assess your paper:>Precision: Does the paper address the question(s) or task(s)?>Breadth: Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?>Depth: Does thepaper/report address all elements of the topic in sufficient depth? Doesit include and apply the background readings and other backgroundresources? Are they included as references?>Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?>Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?>Clarity: Is thewriting clear and the concepts articulated properly? Are paraphrasingand synthesis of concepts the primary means of response to thequestions, or are thoughts conveyed through excessive use of quotations?
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