For this assignment you will be assuming your role as the student reporter for your school newspaper. This week your editor has asked you to follow the progression of an advertisement from concept to delivery within On the Edge Advertising. As you develop your analysis, consider the following:•Where does an advertising concept begin?•Which departments does the advertisement pass through during development?•What decisions do each department make in regards to the advertisement development and launch?•How do these decisions impact the advertisement development process?•How do these decisions impact other departments?•As you review the process, consider the role of the client, account management team, media team, creative/design team, and research team.Your research, analysis, and discussion should contain 500–750 words.Use proper MLA formatting.
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