From the second e-Activity, assess the marketing and pricingstrategies, for example rebates, to determine the goal(s) of themarketing and pricing strategies for one of the companies youresearched. Make one recommendation for changes that the company shouldmake to better maximize profits.The Internet has made shoppingfor airline tickets efficient for the consumer. As a result, theindustry overall is price sensitive. Suggest how the airlines canmaximize profits while avoiding price wars.
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