Health Communications Social Marketing

Many of the terms used in public health may seem interchangeable; however, there are important distinctions that have implications for program development and evaluation.

Using the readings for the modules, the Argosy University online library resources, and the Internet, respond to the following:

  • Identify the key characteristics of health communication, social marketing, and health education.
  • Examine the similarities and differences between the three concepts.

Support your statements with examples and scholarly references.

Write your initial response in 3–5 paragraphs. Apply APA standards to citation of sources.

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