Marketing in Healthcare

Help me study for my Management class. I’m stuck and don’t understand.

1. Healthcare has become an increasingly competitive market. Is competition good or bad for the healthcare industry? How has this competition impacted the delivery of healthcare to the patient? Please give examples. APA. At least 2 peer review journals/articles. 500 word min.

2. Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting. Prepare a 5-8 slide presentation that explains why competitor analysis is so instrumental in the strategic management process. List the pros and potential barriers of the competitor analysis and competition-oriented marketing campaigns. Requires a minimum of two peer reviewed references.

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