MGMT 479 Case Study 3

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Overview

This is your third case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies eText. You are required to read and analyze this case study.

Your analysis must:

  • Describe the company’s current Value Chain. (minimum of 1 page)
  • Identify and explain/justify any changes to the Value Chain you think are appropriate. If no changes, explain why not. (minimum of 1 page)
  • Provide a total of four findings of fact; 1 from the following four functional areas of business:
    • Management
    • Marketing
    • Finance or Accounting
    • Management Information Systems
  • Provide a full justification and recommendation for each finding of fact (minimum of 1 page each)

Directions:

Case Study Assignment 3 should be double-spaced, 12-point font, and not exceed 10 pages

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