I’m trying to learn for my Business class and I’m stuck. Can you help?
When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the United States, and the other Asian countries stayed the same. Do you think it is justifiable? What, if anything, do you expect to be the impact on customers in other countries? What do you think would be the same or different if IKEA went to India?
Link below is a video that should help.
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