Product concept testing and validation are key steps in the new product developm

Product concept testing and validation are key steps in the new product development process. Watch this video:
https://www.linkedin.com/learning/onboarding?dest=%2Flearning%2Fme&u=2245842
about product validation.
Describe a hypothetical new product concept and how it could be tested and validated. What outcomes would lead to a stop, kill, go-back, or go recommendation?

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