Research and marketing

Since 1975, the Council of American Survey Research Organizations (CASRO) operates within the United States and around the globe to partner with more than 300 companies and market research operations. Abiding by CASRO’s Code of Standards and Ethics for Survey Research is a requirement of members. These standards are broken into sections that are not only used as a standard for the industry not only in delivering study results, but also to point out all the responsibilities of a Survey Research Organization to Respondent, Clients, and Outside Contractors (CASRO 2011).  For this assignment, you will need to read the CASRO Code of Standards and Ethics. Write a report on the ethical issues involved in marketing research focusing on three or four of the main issues. Your report should be a maximum of 8 double spaced pages, plus a title page and a reference page. Please follow APA guidelines in your formatting. Use facts from the text book, the CSU library and the Internet to support your recommendations.  Reference  Council of American Survey Research Organizations. (2011). Code of standards and ethics for survey research. Retrieved from http://www.insightsassociation.org/issues-policies/casro-code-standards-and-ethics

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