Subsidiary Initiative at LEGO North America

I need support with this Business question so I can learn better.

Address the following in your paper:

  • Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys?
  • Why was there so much resistance from the headquarters initially?
  • If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case that can help you successfully convince the headquarters that your ideas deserve to be supported?

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals

found in EBSCOhost, CNN, online newspapers such as, The Wall Street

Journal, government websites, etc. Sources such as, Wikis, Yahoo

Answers, eHow, blogs, etc. are not acceptable for academic

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