Swot Analysis

I don’t know how to handle this Management question and need guidance.

In this assignment, you will create a SWOT Analysis with TOWS Matrix based on:

  • Your review of the Redbox Case Study
  • Your research of the internal and external environments


  1. Read the Case Study “Redbox Succeeds by Identifying Market Need” available in the textbook, Chapter 1 (Ferrell et al., 2020).
  2. Review the concept of SWOT Analysis with TOWS matrix presented in the Week 1 Lesson
  3. Read the article “Creating Strategies from TOWS Matrix” (Aslan, 2012). This article can be found in the Readings for the week.
  4. Prepare an APA Report addressing the following:
    • A summary of the case
    • A critical analysis of the role that both internal and external environments have for organizations to be successful.
    • An Analysis of the external environments. Use the DeVry Library and other reputable Internet sources (e.g., government, professional associations) to complement your research of the external environments. The external environments can be economic, socio-demographic, regulatory, political, technological, or global.
    • A SWOT Analysis (two factors per each S-W-O-T category) – Identify two internal factors that can be classified as weaknesses and two internal factors that can be classified as strengths for Redbox based on the case study information. Identify two external factors that can be classified as opportunities and two external factors that can be classified as threats for Redbox based on the case study information.
    • A TOWS Matrix (one strategy per each SO, WO, ST, WT category)
    • An analysis critically evaluating the importance of the managerial issues addressed in this paper; use real life examples to explain the importance of these concepts
    • Integrate to your Case Analysis the template provided for the SWOT and TOWS matrices, located in Course Resources. File Name: MGMT501_Week 1_Case Study_SWOT-TOWS Template SWOT/TOWS Template.
    • Include at least three references with your APA report.
    • Access the APA Template, located in Course Resources, and become familiarized on how to reference your scholarly work. File Name: MGMT501_Weeks 1-8_APA Template


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