The designer jean company Juicy Couture has chosen to advertise on the NBC Nightly News and in Time Magazine

The designer jean company Juicy Couture has chosen to advertise on the NBC Nightly News and in Time Magazine

The designer jean company Juicy Couture has chosen to advertise on the NBC Nightly News and in Time Magazine

 

QUESTION 1:

The message is designed to announce new styles for the season and uses a 17-year-old woman as the model. Evaluate this strategy, in term of the message and media. (250 words needed)

QUESTION 2:

Visit https://web.archive.org/web/20160314033436/http://phelpsagency.com:80/

and click on the “Work” tab at the top. In their work portfolio, compare the IMC for two (2) different companies of your choice. What were the goals of the integrated marketing campaign? Which promotional elements were used in that particular campaign? How do those elements contribute to the success of the campaign in achieving its stated goals? (250 words needed)

QUESTION 3:

Imagine that you have just been hired by an online start-up company to sell ads on its Web site. You are asked what you think would be a “fair” compensation package for you. Make a list of all the elements that should be included in your compensation package. (250 words needed)

The designer jean company Juicy Couture has chosen to advertise on the NBC Nightly News and in Time Magazine.

 

 

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