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The purpose of the Editorial Project is to persuade your reader. It’s about voicing your own opinion and making suggestions for further progress with a topic of your choosing. An editorial should generally influence public opinion, promote critical thinking, and if written well, may even lead people to take action on an issue. Overall, you want to have something unique to say about the subject matter. Strong editorials tend to be rooted in some level of insider knowledge, or, in other words, a firsthand experience that you can effectively use to persuade. You want to bring a unique perspective to the table which catches the reader’s attention and really makes them think. We’ll look at some examples in the coming days. The biggest thing to remember here will be the distinction between argumentation and persuasion. Here your goal is to persuade. That means actually getting your audience to side with your views whereas argumentation has to do with getting your audience to recognize the merit of your views. It’s a fine line, but one ends with action while the other ends with thought alone.
For further information on the editorial you may also consult your Joining Academic Conversations textbook. See pgs. 81-92
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