Widenerâ€™s School of Business Administration (SBA) competes in the business education industry in the Greater Philadelphia metropolitan market. This is a highly competitive market that includes Ivy League schools like Wharton, state schools like West Chester, and private schools like St. Josephâ€™s and Drexel.
- Apply the concepts and techniques learned this week to develop value curves for Widenerâ€™s SBA and for each of its competitors listed above.
- Apply the six value innovation approaches to identify new market spaces and value-adding opportunities that Widenerâ€™s SBA could pursue.
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