What are the short-term and long-term effects of poor communication with the physicians or employees in general?
You are the administrator of a 200-bed acute-care facility located in a medium-sized city somewhere in the Midwest. Your hospital provides the normal array of services and you think your management team does a good job. Acting on a suggestion from a staff member, you decide to ask your marketing department to undertake some research. You ask the staff to form two focus groups: one comprised of a dozen physicians randomly chosen from the active medical staff, who have handled at least 10 admissions apiece during the past year, and one comprised of a dozen citizens. The citizens will be recruited by posting a sign in a large neighborhood supermarket seeking paid volunteers. Questions for both groups will be open-ended and elicit responses as to how the hospital is perceived by each group.
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